Jewelry Education

We believe that a base knowledge is important for all jewelry consumers. Jewelry is very often bought on impulse and emotion with no understanding of exactly what the customer is getting. Our GIA Accredited Jewelry Professionals are always here to answer your questions at Here is a brief overview of a few of the important topics in jewelry education

The 4 C’s of Diamonds

Cut, Color, Clarity, and Carat. These are 4 key characteristics in determining, the rarity, beauty, and overall value of a diamond. They are often not fully understood by consumers. A more expensive diamond could be a much better deal than a cheaper one, when considering its relative characteristics. For more information on the 4 C’s please see

Gold Karatage

Not to be confused with Carat weight of diamonds. Gold Karat indicates the purity of the gold used in the jewelry. A lot of people don’t really know exactly the difference between 9, 14, 18, and 24 Karat. Many also don’t know how we get white gold or rose gold. In fact, all gold is really the goldish-yellow color we all know. To find out more about karats and gold colors please see

Different Settings

Many people don’t know of the many different ways to set gem stones in jewelry. Some of the popular settings include; prong, bead, pave, channel, bezel, and invisible. All the different settings have different benefits. For more information and examples of different setting styles, please see


So what’s the big deal with platinum? Many people know platinum is more expensive than gold but most don’t know why. In fact, there is much more platinum in the earth’s crust than gold. However, platinum is much harder to mine than gold. Another aspect that makes platinum great for jewelry is its hardness. It is harder than gold, and tends to be more durable. This makes it particularly good for use as a setting for engagement rings. To find out more on the allure of platinum go to

If you have any additional questions about jewelry education please contact our staff at or alternatively through our live chat